Marketing
WhatsApp Marketing
Targeted campaigns, promotions and customer communication on WhatsApp.
Judged on
- 01
Delivery and read rates against opt-in list size
- 02
Replies and enquiries per broadcast
- 03
Block and opt-out rate, watched closely
The short version
Connect directly with customers using targeted WhatsApp campaigns, promotions and communication strategies.
In India WhatsApp is where customers already are, and it is read — unlike email. The difference between a campaign that works and one that gets blocked is consent, timing and whether the message is worth receiving.
What is included
Scope, plainly.
- 01
Campaign strategy
What to send, to whom and how often — planned so the list does not burn out.
- 02
Template messages
Written and submitted for approval, which is where most WhatsApp projects stall.
- 03
Broadcast and segmentation
Lists segmented so customers get the offer that applies to them.
- 04
Catalogue and automation
Product catalogues, quick replies and automated responses for common questions.
How it runs
What happens, and when.
Week 1–2
Setup & approval
Business account, catalogue and message templates submitted. Template approval is where most WhatsApp projects stall.
Week 3–4
First campaigns
Segmented broadcasts to an opted-in list, with timing tested rather than assumed.
Month 2 onward
Automate
Quick replies, catalogue and automated answers for the questions that repeat.
A good fit if
- Retail and D2C brands
- Businesses with a returning customer base
- Anyone running promotions to an existing list
Tools we use for it
- WhatsApp Business API
- Zapier
- Make
- Notion AI
Not a fit if
Anyone wanting to message a purchased list. That is how numbers get blocked, and we will not do it.
Better we say so now than after you have paid for it.
Questions
Asked often.
Can you message people who have not opted in?
No. WhatsApp enforces this and so do we — unsolicited broadcasts get the number blocked, which ends the channel entirely.
How long does template approval take?
Usually a few days, occasionally longer if Meta asks for changes. We write templates to pass first time.
Can it connect to my website forms?
Yes. Enquiries can route straight into WhatsApp so a counsellor or salesperson picks them up immediately.
Let’s look at your numbers.
Tell us what you are running today and what you want it to do. You get a straight answer — including when the honest advice is to change less.