Marketing
Google Ads & Performance Marketing
Paid campaigns run on real budgets, measured on what they return.
Judged on
- 01
Cost per lead, tracked to a real conversion
- 02
Conversion rate by campaign and keyword
- 03
Return on ad spend for e-commerce accounts
The short version
Search, Performance Max, YouTube and Display campaigns built around a target cost per lead rather than a spend figure.
Paid media is the fastest way to find out whether an offer works — and the fastest way to lose money if nobody is watching the account. We set the account up properly, watch it weekly, and report cost per lead rather than clicks.
What is included
Scope, plainly.
- 01
Account structure
Campaigns, ad groups and match types set up so the reporting is readable from month one.
- 02
Creative and copy
Ad copy and creative produced and tested, not written once and left running.
- 03
Conversion tracking
GA4 and conversion tracking configured properly — most accounts we inherit are measuring the wrong thing.
- 04
Budget management
Spend moved toward what is working, with a monthly review of cost per lead.
How it runs
What happens, and when.
Week 1
Setup & tracking
Conversion tracking fixed first. Most accounts we inherit are measuring the wrong thing, which makes every later decision guesswork.
Week 2–4
Launch & learn
Campaigns live with deliberate tests, budgets kept tight while the account learns.
Month 2 onward
Scale what works
Spend moved toward what converts, with the losing half turned off rather than tolerated.
A good fit if
- Businesses needing leads this quarter
- E-commerce brands scaling spend
- Anyone inheriting a neglected ad account
Tools we use for it
- Google Ads
- Meta Ads
- Google Analytics 4
- Looker Studio
- Google Tag Manager
Not a fit if
Businesses with no budget for the media itself — management is separate from ad spend, and a token budget cannot generate signal.
Better we say so now than after you have paid for it.
Questions
Asked often.
Is the ad budget included?
No. Management is our fee; the media spend goes directly to Google or Meta from your own account, which you keep.
What is the minimum spend?
Enough for the account to learn — below roughly ₹30,000 a month the data is too thin to optimise on, and we would rather say so than take the fee.
Do I keep the account?
Yes. We work inside your ad account, so everything stays with you if we stop.
Let’s look at your numbers.
Tell us what you are running today and what you want it to do. You get a straight answer — including when the honest advice is to change less.