Marketing
E-Commerce Growth
Grow an online store's visibility, experience and conversion rate.
Judged on
- 01
Conversion rate from session to order
- 02
Average order value and repeat purchase rate
- 03
Blended return on ad spend
The short version
Build and grow your online store with strategies that improve customer experience, visibility and conversions.
Most stores do not have a traffic problem, they have a conversion problem — and spending more on ads makes a leaking funnel more expensive rather than more profitable. We look at the funnel before the budget.
What is included
Scope, plainly.
- 01
Conversion review
Where visitors drop out between landing and payment, with the fixes ranked by impact.
- 02
Product and category pages
Listings written and structured to be found and to convert.
- 03
Retention
WhatsApp, email and offers aimed at the second purchase, which is where margin lives.
- 04
Marketplace presence
Amazon and Flipkart listings alongside your own store, where that makes sense.
How it runs
What happens, and when.
Week 1–2
Funnel review
Where visitors drop out between landing and payment, with the fixes ranked by impact rather than by effort.
Month 1
Fix the leaks
Product pages, checkout friction and trust signals addressed before any spend increase.
Month 2 onward
Grow
Acquisition scaled against a funnel that now converts, plus retention aimed at the second purchase.
A good fit if
- Stores with traffic but weak sales
- Brands scaling ad spend
- Sellers splitting focus across marketplaces
Tools we use for it
- Google Analytics 4
- Meta Ads
- Google Ads
- Semrush
- Looker Studio
Not a fit if
Stores with no traffic at all. There is nothing to optimise yet — that is an acquisition problem first.
Better we say so now than after you have paid for it.
Questions
Asked often.
Which platforms do you work with?
Shopify, WooCommerce and custom builds. If it is custom, we build it ourselves.
Do you manage marketplaces too?
Amazon and Flipkart listings, yes, where it makes sense alongside your own store.
Will you increase my ad spend?
Not until the funnel converts. Spending more on a leaking funnel makes it more expensive, not more profitable.
Let’s look at your numbers.
Tell us what you are running today and what you want it to do. You get a straight answer — including when the honest advice is to change less.