Marketing
Social Media Marketing
Creative campaigns, content planning and audience-focused strategy.
Judged on
- 01
Reach and saved posts, not follower count
- 02
Enquiries that started in a DM or comment
- 03
Cost per enquiry where posts are boosted
The short version
Strengthen your social presence with creative campaigns, content planning and audience-focused strategies.
Most social accounts fail on consistency rather than creativity — a good month followed by three quiet ones. We work to a planned calendar tied to what the business actually needs that quarter, so the output does not depend on whoever has time that week.
What is included
Scope, plainly.
- 01
Content calendar
A month planned in advance across the platforms that suit your audience, not all of them.
- 02
Creative production
Posts, reels and carousels produced in-house, including the editing and the design.
- 03
Community management
Comments and DMs answered in your brand's voice, within hours rather than days.
- 04
Monthly reporting
Reach, engagement and what it led to — read together, not emailed and forgotten.
How it runs
What happens, and when.
Week 1–2
Audit & plan
We review what has been posted, what actually performed, and agree the first month's calendar.
Month 1
First cycle
Content shot, written and shipped to the calendar, with community management running daily.
Month 2 onward
Review & adjust
What earned saves and enquiries gets more; what did not gets dropped rather than repeated.
A good fit if
- Brands with inconsistent posting
- Businesses launching a new product
- Teams with no in-house creative
Tools we use for it
- Canva
- CapCut
- Meta Ads
- ChatGPT
- Notion AI
Not a fit if
Businesses wanting follower growth as the goal — we optimise for enquiries, and those two rarely move together.
Better we say so now than after you have paid for it.
Questions
Asked often.
Do you shoot the content or do we?
We can do either. Most clients send raw footage and photos and we handle editing, design and copy; if you need production we scope that separately.
How many posts a month?
It depends on the plan, but consistency beats volume. We would rather ship twelve planned posts than thirty reactive ones.
Do you handle the comments and DMs?
Yes, community management is included — answered in your brand's voice, usually within a few hours during working days.
Let’s look at your numbers.
Tell us what you are running today and what you want it to do. You get a straight answer — including when the honest advice is to change less.