Marketing
SEO & GEO
Get found for the searches that actually bring business — and stay findable as search moves into AI answers.
The short version
Search work splits into two problems that get solved together or not at all. The site has to be technically findable, and the pages have to deserve the click. Fix one without the other and nothing moves.
GEO — generative engine optimisation — is the newer half. Assistants increasingly answer the question instead of listing ten links, and being the source they draw from is a different job from ranking third on a results page.
Results
Campaigns we have run.
Dr. Mazda Turel14.7K organic clicks · 8.48M impressionsNeurosurgery practice, Mumbai. Average position 6.3 over 16 months, from supplied Search Console records.
Full case study ↗
Amul Packaging52.4K impressions · 1.28K clicksHelping business buyers find packaging products through organic search. Average position 8.3.
Full case study ↗
Wylde GreyPaid search + organic, United StatesBeauty ecommerce brand, connecting Google Ads with organic discovery.
Full case study ↗
Campaigns delivered with Adwenza. Figures are as reported, with their original date ranges, and are published in full on adwenza.com.
What is included
Scope, plainly
Technical SEO
Crawl paths, index coverage and Core Web Vitals, so the pages that matter can actually be found and read.
Search intent strategy
Keyword research mapped to a page plan built around how customers actually decide, not around search volume alone.
Content SEO
Service pages, topic clusters and articles written with real subject knowledge rather than to a word count.
Local SEO
Google Business Profile, local landing pages, reviews and consistent business information across directories.
Authority building
Digital PR, citations and relevant links. Slow, and the part most agencies quietly skip.
Measurement
Search Console and GA4 wired to enquiries, so reporting points at a decision instead of a score.
Typically built with
- Search Console
- GA4
- Screaming Frog
- Ahrefs
- Schema.org
Questions
Asked often
How long before SEO shows results?
Impressions move first, usually within four to eight weeks. Clicks follow. Competitive terms in a dense market like Ahmedabad take a year or more, and anyone promising faster is guessing.
Do you guarantee rankings?
No, and neither does Adwenza. Results depend on competition, demand, your offer and how you respond to enquiries. What is committed to is the work, the reporting and the evidence behind each decision.
What is GEO?
Generative engine optimisation — making your content clear and well-structured enough that AI assistants cite it when answering questions. It improves the odds; it cannot guarantee a citation.
Also in Marketing
Google & Meta Ads
Put budget in front of demand that already exists, and be able to tell whether it worked.
Social Media
Show up consistently enough to be recognised, and give people somewhere to go once you have their attention.
Content Production
A reliable supply of video and creative, so campaigns are not waiting on content that never arrives.
Let’s talk about yours
Describe it in a paragraph. You will get a straight answer on scope, timeline and whether we are the right people for it.